Creative leader and strategist. Developing systems, people, and ideas that turn vision into impactful communications with measurable outcomes.
Expertise
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I have extensive experience building organizational systems by providing supportive leadership that focuses on building team capabilities and excellence. I work across disciplinary and institutional boundaries with individuals at all levels of leadership.
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I believe that leadership happens through open collaboration and effective team building. I provide support to team members, clients and external stakeholders by creating an environment built on effective working relationships grounded in accountability and care.
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I explore projects and problems from multiple angles with curiosity in order to create solutions that are meaningful and authentic. For the past 10+ years, I have worked with established brands and organizations delivering design that effectively communicates their story to stakeholders.
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My doctoral research explores strategic design and design futures as tools for driving institutional and cultural change. I put those learnings into practice through the use of foresight methods and facilitated workshops that help teams imagine, innovate, and plan for what's next.
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As an effective organizational manager, I have designed new service offerings that drive revenue and client retention. At the VisLab at Arizona State University I have increased revenue by 300% over the past three years, added a design-as-a-service model to operations, and streamlined project workflows and project management systems for optimal performance.
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I have extensive experience providing strategic guidance for the development of dynamic communications that convey complex ideas in easy to understand terms. This includes newsletters, digital and print collateral, and the design and production of branded apparel and other swag items.
Design is more than decoration. It is the process that shapes our world.
PROJECTS
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PROJECTS ·
Leadership
Publication
Designing Culture: A Call for Radical Thinking about Change and Design
Published in the DMI Review by the Design Management Institute. This article explores the connection between design, culture and the need for intentional actions when undertaking cultural change and dealing with culture shift. Design Management Review, 34:1, 7.
Workshop
Design Imaginaries: New Approaches to Future-proofing Teams
A workshop and gamified storytelling experience designed for ASU Enterprise Brand, Communications and Marketing’s annual Summer Camp, 2026. It fuses design futures methods with storytelling to help teams find new pathways to resilience.
Team Growth
Stewarding Professional Growth and Team Cohesion
Annual team retreat designed to build professional skills and competencies among team members. I planned several design and strategy exercises that integrate play to create a trajectory for the upcoming year.